First paragraph must contain the keyword phrase within the first 90 characters. Should be at least 2 lines long, but no more than 5 lines long. Needs to be compelling and talk about the purpose of the page.

A beginning paragraph to open the page and set the tone. Again at least 2 and no more than 5 lines long. Blah, blah, you get the idea.

Link to TripAdvisor for Hotel and Restaurant pages (I'll put this in)

Picture Heading Goes Here

Photo by - provider

Body of Page with several headings, paragraphs and as many internal links as possible.

Dad's Bottom Line

Summary paragraph making sense of everything above.